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Public Relations - Speech Writing - Public Speaking
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Public Relations, Speech Writing
and Public Speaking
— It's About Your “Front & Center” Credibility —
— Related Pages —
Contents of this web site are Copyright © 1993 - 2009 Paul Jacobsen©™ [TGD] unless otherwise noted.
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Public relations (including speech writing and public speaking) are often an integral
part of getting your message in front of an intended audience.
Public relations, generally, is the art of creating positive relationships between your
organization and potential clients or consumers. The basis of this effort is simply
'trust building'. Trust is becoming more difficult to engender as consumers become
understandably more skeptical — largely due to the actions of small-time operators
as well as some major corporations in some cases. Building the necessary trust
requires solid facts, solid concepts and a clear message that the organization views
its ethics as the road to success.
This is where your public relations are critical, and good speech writing can not only
provide you with effective public speaking material, the same copy can also be used
as a basis for your printed materials as well!
Speeches to specific groups take all of the foregoing into account…and more.
A speech is a monologue requiring the speaker not only to convey the facts of the
topic in a credible fashion, it also requires the speaker to be something of an
entertainer in order to capture and keep attention. Humor, interesting anecdotes,
analogies and simple language where ever possible are key components. A speech
must be written to be as easy to present as it is to listen to. Most importantly a speech
must be internalized and remembered by the audience.
Fact: 90% of people place public speaking
at the top of their 'personal fears' list!
Related Article: Advertising & PR Comparison
Custom Designed Badges, Patches, Pins and more...
• Will represent your organization's unique identity, history, and vision of the future.
• Can commemorate an anniversary, inauguration or special occasion.
• Will stand out from the standard off-the-shelf designs.
• Can potentially become a collectors' item.
Ordering and development is a simple 3-step process:
1. We require a clear example of your organization’s logo and / or mascot
2. We will develop and finalize a design, all along working with you to ensure you get
the right design.
3. When the final design is approved, we can source production for you or will be
happy to send the artwork to the production company you traditionally use.
See the article in detail [PDF]
Footnote:
A complete copy of this speech was provided, by request, to
school district superintendents for inclusion in drug awareness
programs being instituted throughout the region at the time
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