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Public relations (including speech writing and public speaking) are often an integral part of getting your message in front of an intended audience. Public relations, generally, is the art of creating positive relationships between your organization and potential clients or consumers. The basis of this effort is simply 'trust building'. Trust is becoming more difficult to engender as consumers become understandably more skeptical — largely due to the actions of small-time operators as well as some major corporations in some cases. Building the necessary trust requires solid facts, solid concepts and a clear message that the organization views its ethics as the road to success. This is where your public relations are critical, and good speech writing can not only provide you with effective public speaking material, the same copy can also be used as a basis for your printed materials as well! |
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A speech is a monologue requiring the speaker not only to convey the facts of the topic in a credible fashion, it also requires the speaker to be something of an entertainer in order to capture and keep attention. Humor, interesting anecdotes, analogies and simple language where ever possible are key components. A speech must be written to be as easy to present as it is to listen to. Most importantly a speech must be internalized and remembered by the audience. Fact: 90% of people place public speaking at the top of their 'personal fears' list!
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Copyright © 1993 - 2008
Paul Jacobsen [TGD] unless otherwise
noted. Last Updated - 08/17/2008 02:07 PM Public Relations, Speech Writing and Public Speaking |
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