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Site Update!
After six years we’re finally upgrading
the site! We hope you enjoy the new
look and new interactivity!
Selected artwork now available on
merchandise ... learn more
Tutorials & Articles
Product Packaging Designs
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Product Packaging Designs
Its got to look good on the shelf!
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Contents of this web site are Copyright © 1993 - 2009 Paul Jacobsen©™ [TGD] unless otherwise noted.
Graphics produced with Xara Xtreme Pro 4. Tactical Graphic Design - Visual Communication Specialties - Vancouver, British Columbia, Canada.
Product packaging design is about more than just 'shelf appeal' ... it also represents
an important factor in identifying the maker in a credible and professional manner.
Black Star Ops and Urban Tactical Gear are distinct corporately yet intertwined at
the same time. Tying the two together enables the consumer to recognize and
remember both entities. This is not a 'vanity' or 'showcase' effort. It serves the
consumer in that he or she is able to attach trust and credibility to two companies in
the future when making other choices, even though the original purchase was under
a combined banner
Image: Nick Nicholson ©2004
Packaging also involves product naming. In this case 'StreetMaster'
was the appropriate choice given the product line and the purpose of
the products. Other products are under development and will be
available soon
Related Article: Computer Screen Images vs. Printed Images
— know the differences between web page art and printed artwork.
