Personal Thoughts — Working at the Speed of Modern Business
Today’s business world is a seriously competitive place. At the bottom of the heap are those who
failed to plan or failed to follow a plan through …right alongside those who didn’t or couldn’t react,
change, adapt or compensate effectively to suddenly changing conditions or circumstances.
It’s been my experience that having a skill set spanning multiple disciplines provides a distinct
competitive advantage because decisions, and the implementation of those decisions, are always
close at hand …not out-sourced and therefore out-of- reach when needed most.
Experience is a catalyst between those skills and the confident, effective decisions and solutions
required when push has come to shove at hour eleven …when outcomes become critical and stakes
are often highest. It’s the difference between a ‘decisive act’ backed with logical reason, and an
‘emotional reaction’ to circumstances unexpectedly in flux.
In the final analysis, centralized planning and implementation delivers a clear and obvious continuity
in the visual, textual and presented material placed before an audience of one or an audience of
many …audiences who are more skeptical and discerning nowadays than ever before.
I’m of the opinion that ‘good work’ is something one does each day as a matter of course …one’s
‘best work’, however, is that which we do when the pressure is on, the chips are down and the buck
needs a place to stop.
Industry Standard Definitions
Graphic Design Specialist
Uses computer graphic systems to produce graphic sketches, designs, and copy layouts. May
require an associate degree or its equivalent and 2-4 years of experience in the field or in a related
area. Familiar with standard concepts, practices, and procedures within a particular field. Relies on
limited experience and judgment to plan and accomplish goals. Performs a variety of tasks. A great
deal of creativity and latitude is expected.
Technical & Creative Writer III
Writes a variety of technical articles, reports, brochures, and/or manuals for documentation for a wide
range of uses. May be responsible for coordinating the display of graphics and the production of the
document. May require a bachelor's degree in a related area and at least 5 years of experience in
the field or in a related area. Familiar with a variety of the field's concepts, practices, and procedures.
Relies on limited experience and judgment to plan and accomplish goals. Performs a variety of tasks.
May lead and direct the work of others. A wide degree of creativity and latitude is
Sr. Desktop Publishing Operator
Completes assignments involving word processing, including page layouts, charts and computer
graphics utilizing desktop publishing equipment and integrated software packages. May require an
associate degree in a related area and at least 4 years of experience in the field or in a related area.
Familiar with a variety of the field's concepts, practices, and procedures. Relies on experience and
judgment to plan and accomplish goals. Performs a variety of complicated tasks. May direct and
lead the work of others. A wide degree of creativity and latitude is expected
Length of Experience: 20+ Years
Geographic Experience: Canada, United States, Asia, Europe, South America
Self-Employment / Freelance
Public Company – Director of Communications
Documentation & Ballots – 1993 Presidential Election, Venezuela
– 1994 Gubernatorial Elections, Venezuela
Technical Writer - Investor & End User – Automated Voting Systems
Research & Compliance Documentation – Automated Voting Systems
Annual Reports & Corporate Communications – Public Company
Publicity & Public Information Packages - Public Company
Publicist & Public Speaker – Drug & Alcohol Recovery Program
Graphic Design & Layout – National Magazines and Trade Shows
Graphic Design, Conceptual – Government and Private Sector
Technical Illustration – Industrial & Manufacturing Companies
Web Site Design & SEO – Canadian and US Clients
Musical CD Cover Design - Private Label Production
Police Crest Design & Badge Redesign - Canada and USA
Charity Event Promotional Materials - Fund Raising Organization
Corporate ID and Standardization - Public and Private Companies
Product Packaging Designs – Manufacturing and Importation
Author – The Guidebook for Successful Relationships
RCMP – Commissioner's Commendation - Details Unavailable
Corel Draw, Xara, Photoshop, PageMaker, MS Word, MS Front Page, Expression Web
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