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Logo and Crest Design Samples - A Unique Visual IdentityA Custom Designed Identity
Logo
and crest designs for corporate
ID purposes
are one of the more enjoyable challenges
in the graphic design field
because
the mix between visual appeal and identification must be unique as well as
informative,
and that creates
an exciting artistic and creative challenge. This process is often called
"branding", "brand identity"
or "brand association".
Police, fire service, military and civil service crests & logos add yet another dimension to the design process in that they must inspire as well. The designer must also consider in this process the impression given to the general public, taking carefully into account all possible reactions to a particular design.
Designing a logo
or crest should always be regarded as a careful task. Once "presented
to the world" it should not be changed unless it's to
update an established logo or crest to reflect changing times or some form of significant structural
change within the organization. The |
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— Related
Pages — Contents of this web site
are
Copyright © 1993 - 2008
Paul Jacobsen [TGD] unless otherwise
noted. Last Updated - 08/17/2008 02:07 PM
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winged emblem of the
United States Air
Force is a good example of this as it evolved from a rounded look
to something more 'space age'.
