Logo Design Project Development NotesIRIS Life Management Services— Another example of the logo design process —Logo development generally happens in one of two ways. First of all there is thesituations where the client provides some framework ideas and then turns thedesigner loose on them.The development of this logo followed the second path wherein the client worksinteractively with the designer as ideas and prototypes volley back and forthbetween them. This is the 'collaborative design' approach. This is most often thecase for small, startup and closely held businesses.The design parameters were straight forward. Use a central image as provided, addin the provided text and provide the visual means to establish a relevant theme...ASAP!IRIS Life Management Services provides a unique combination of professionalservices. On one hand she is a professional debt counselor and on the other apersonal coach dealing with people who can benefit from her knowledge andexperience as they work thorough personal issues. Janet focuses her servicestoward women who are challenged with managing both life and credit/debtchallenges simultaneously.Given the unique nature of her services the logo needed to be strong and feminineat the same time. Furthermore it was necessary to visually tie in the aspects of light,guidance and success. At first we tried using representations of eyes but found thatthey had the potential to be somewhat intimidating.The 'eye' treatment was dropped in favor of a torch, and the central symbol waselongated to approximate the shape of an eye instead. This produced a clean, vividimage and proofs were sent out for feedback. While the proofs were making therounds (one must pass the time somehow!) the torch was removed and incorporatedinto a hand-drawn silhouette of a woman to symbolize the 'guide' and to an extent'victory' as well ... that was the finale and the logo was adopted.The final touch was to present two treatments of the logo. One as a white on blackline drawing, and the other (for more sophisticated print/display mediums) a black onblack treatment using a white halo around the figure for the contrast. Below you cansee the sequence of logo development
Reference Pages for this article:Simple Logo Design • Complex Logo Design • Logo and Crest Design PortfolioThe Basic Shape Used For The LogoLogo concept with human eyeLogo concept with cat’s eyeElongated logo concept (white)Elongated logo concept (color)Elongated logo concept with human female silhouette (black)Elongated logo concept with human female silhouette (white)Elongated logo concept with human female silhouette and torch replacing a letter (white)This became the final choice.