About  :: Mission :: Privacy :: Contact  ::  Sitemap Logo Design Project Development Notes Logo Design Project Development Notes IRIS Life Management Services — Another example of the logo design process — Logo development generally happens in one of two ways. First of all there is the situations where the client provides some framework ideas and then turns the designer loose on them. The development of this logo followed the second path wherein the client works interactively with the designer as ideas and prototypes volley back and forth between them. This is the 'collaborative design' approach. This is most often the case for small, startup and closely held businesses. The design parameters were straight forward. Use a central image as provided, add in the provided text and provide the visual means to establish a relevant theme ...ASAP! IRIS Life Management Services provides a unique combination of professional services. On one hand she is a professional debt counselor and on the other a personal coach dealing with people who can benefit from her knowledge and experience as they work thorough personal issues. Janet focuses her services toward women who are challenged with managing both life and credit/debt challenges simultaneously. Given the unique nature of her services the logo needed to be strong and feminine at the same time. Furthermore it was necessary to visually tie in the aspects of light, guidance and success. At first we tried using representations of eyes but found that they had the potential to be somewhat intimidating. The 'eye' treatment was dropped in favor of a torch, and the central symbol was elongated to approximate the shape of an eye instead. This produced a clean, vivid image and proofs were sent out for feedback. While the proofs were making the rounds (one must pass the time somehow!) the torch was removed and incorporated into a hand-drawn silhouette of a woman to symbolize the 'guide' and to an extent 'victory' as well ... that was the finale and the logo was adopted. The final touch was to present two treatments of the logo. One as a white on black line drawing, and the other (for more sophisticated print/display mediums) a black on black treatment using a white halo around the figure for the contrast. Below you can see the sequence of logo development
— Related Pages —  Logos & Crests  Technical & Creative Writing  Web Site Design  Illustration  Renderings  Public Relations  Advertising  TGD Services  Fee Schedule & Conditions  Download Graphic Apps  Download Utility Apps   Clip Art  Site Map  Mission Statement Confidentiality Statement  Contact  Links  Tactical Equipment  Privacy Policy  About  Partner Sites  Paul Jacobsen Resume Brief  Contents of this web site are Copyright © 1993 - 2009 Paul Jacobsen©™ [TGD] unless otherwise noted. Graphics produced with Xara Xtreme Pro 4. Tactical Graphic Design - Visual Communication Specialties - Vancouver, British Columbia, Canada.
Reference Pages for this article: Simple Logo Design  •  Complex Logo Design • Logo and Crest Design Portfolio Image: Basic Shape Used For The Logo The Basic Shape Used For The Logo Image: Elongated logo concept (color) Image: Logo concept with catís eye Image: Elongated logo concept (white) Image: Elongated logo concept with human female silhouette (white) Image: Elongated logo concept with human female silhouette (black) Image: Elongated logo concept with human female silhouette and torch replacing a letter Logo concept with human eye Logo concept with cat’s eye Elongated logo concept (white) Elongated logo concept (color) Elongated logo concept with human female silhouette (black) Elongated logo concept with human female silhouette (white) Elongated logo concept with human female silhouette and torch replacing a letter (white) This became the final choice.
Bookmark and Share