Custom Search
What’s New?
Site Update!
After six years we’re finally upgrading
the site! We hope you enjoy the new
look and new interactivity!
Selected artwork now available on
merchandise ... learn more
Tutorials & Articles
Crop Circle Rendering - How the drawing was created
)
Click image to enlarge
Heraldic Logo and Crest Designs
— Different Images for Variable Print and Display Purposes —
— Related Pages —
Contents of this web site are Copyright © 1993 - 2009 Paul Jacobsen©™ [TGD] unless otherwise noted.
Graphics produced with Xara Xtreme Pro 4. Tactical Graphic Design - Visual Communication Specialties - Vancouver, British Columbia, Canada.
The heraldic corporate logo / crest design variations requested by the client were to
accommodate various applications ranging from business cards and letterhead, to
print and web advertising, to awards and thank you cards.
Therefore the client not only needed style variations of the heraldic style crest, he
also required format variations to accommodate various print mediums.
Below are examples of the crest in its varying forms and styles.
This particular project presents an opportunity to discuss the reasons why different
file types are required depending upon the desired end-product. Color production is
always the brightest and most visually appealing. However in some cases it isn't
practical, available or perhaps even cost-justifiable! In such cases a gray scale
image (256 shades between white and black) is the next best. Properly converting
an image from color to gray scale is important because a color palette can contain
literally millions of color and/or tonal variations, and a direct print to gray scale from
a color original will yield unsatisfactory results. For this reason the image must be
properly converted, in software, from color to gray scale ...a process through which
the color palette is stripped and properly converted with special algorithms to a 256
level gray scale palette.
In yet other situations, such as facsimile, rubber stamp engraving or embossing, a
monochromatic (black and white) rendering is called for. This is often called a 'line
drawing'. Essentially it uses only one color ...any color ...but only one color. To
create this form of image it is required to have an outline of all shapes filled in such
a
way that it does indeed resemble a hand drawing. This is artwork in it's simplest
form and is appropriate for low resolution printing.
The final consideration shown here is a file-type variation exclusively for internet (on
screen) use. The only difference in this type of file is the dot-per-inch resolution in
comparison to the file types destined for ink-on-paper printing. Bear in mind that a
photographic component will introduce special considerations that may make it
difficult, if not impossible, to recreate the image in two-color format (black & white.)
Image: Nick Nicholson ©2004
Related Articles:
— know the differences between web page art and printed artwork.
— how vector graphic design produces such clean artwork.
Crest Variation 1
Crest Variation 2
Crest Variation 3
Crest Variation 4
File Format Variations to Accommodate Different Print Mediums
(One example used)
Color Image at 300 Dots Per
Inch Resolution
Color Image at 96 Dots Per
Inch Resolution
Gray Scale Image at 300
Dots Per Inch Resolution
Two Color Image at 300
Dots Per Inch Resolution
Color image appropriate for
business cards,
letterhead, magazine and
brochure applications
Color image appropriate for
internet and email
stationery, or web based
advertising in general
(small file size.)
Grayscale image appropriate for
newspaper or periodical
advertising where color
production is either unavailable
or not cost effective
Black & White image appropriate
for engraving and / or embossing,
print where applicable and
for facsimile transmission
You have a choice ... by fortifying your
immune system, and removing toxins &
pathogens from your body.
How? With an all-natural product that
costs just pennies per use. You can
make it at home if you read the book, or
simply order the product online.
Your BEST
PROTECTION
against all
Influenza
including the
H1N1 Swine
Flu
