About  :: Mission :: Privacy :: Contact  ::  Sitemap Crop Circle Rendering - How the drawing was created Heraldic Logo and Crest Designs — Different Images for Variable Print and Display Purposes — — Related Pages —  Logos & Crests  Technical & Creative Writing  Web Site Design  Illustration  Renderings  Public Relations  Advertising  TGD Services  Fee Schedule & Conditions  Download Graphic Apps  Download Utility Apps   Clip Art  Site Map  Mission Statement Confidentiality Statement  Contact  Links  Tactical Equipment  Privacy Policy  About  Partner Sites  Paul Jacobsen Resume Brief  Contents of this web site are Copyright © 1993 - 2009 Paul Jacobsen©™ [TGD] unless otherwise noted. Graphics produced with Xara Xtreme Pro 4. Tactical Graphic Design - Visual Communication Specialties - Vancouver, British Columbia, Canada.
The heraldic corporate logo / crest design variations requested by the client were to accommodate various applications ranging from business cards and letterhead, to print and web advertising, to awards and thank you cards. Therefore the client not only needed style variations of the heraldic style crest, he also required format variations to accommodate various print mediums. Below are examples of the crest in its varying forms and styles. This particular project presents an opportunity to discuss the reasons why different file types are required depending upon the desired end-product. Color production is always the brightest and most visually appealing. However in some cases it isn't practical, available or perhaps even cost-justifiable! In such cases a gray scale image (256 shades between white and black) is the next best. Properly converting an image from color to gray scale is important because a color palette can contain literally millions of color and/or tonal variations, and a direct print to gray scale from a color original will yield unsatisfactory results. For this reason the image must be properly converted, in software, from color to gray scale ...a process through which the color palette is stripped and properly converted with special algorithms to a 256 level gray scale palette. In yet other situations, such as facsimile, rubber stamp engraving or embossing, a monochromatic (black and white) rendering is called for. This is often called a 'line drawing'. Essentially it uses only one color ...any color ...but only one color. To create this form of image it is required to have an outline of all shapes filled in such a way that it does indeed resemble a hand drawing. This is artwork in it's simplest form and is appropriate for low resolution printing. The final consideration shown here is a file-type variation exclusively for internet (on screen) use. The only difference in this type of file is the dot-per-inch resolution in comparison to the file types destined for ink-on-paper printing. Bear in mind that a photographic component will introduce special considerations that may make it difficult, if not impossible, to recreate the image in two-color format (black & white.) Image: Nick Nicholson ©2004 Related Articles:  Computer Screen Images vs. Printed Images  know the differences between web page art and printed artwork. Vector Graphics Demonstration — how vector graphic design produces such clean artwork.
Image: Heraldic logo / crest design color printing Image: Heraldic logo / crest design web based useage Image: Heraldic logo / crest design newsprint use Image: Heraldic logo / crest design - 2 color for engraving or fax Image: Heraldic logo / crest design variation 1 Image: Heraldic logo / crest design variation 2 Crest Variation 1 Crest Variation 2 Image: Heraldic logo / crest design variation 3 Image: Heraldic logo / crest design variation 4 Crest Variation 3 Crest Variation 4 File Format Variations to Accommodate Different Print Mediums (One example used) Color Image at 300 Dots Per Inch Resolution Color Image at 96 Dots Per Inch Resolution Gray Scale Image at 300 Dots Per Inch Resolution Two Color Image at 300 Dots Per Inch Resolution Color image appropriate for business cards, letterhead, magazine and brochure applications Color image appropriate for internet and email stationery, or web based advertising in general (small file size.) Grayscale image appropriate for newspaper or periodical advertising where color production is either unavailable or not cost effective Black & White image appropriate for engraving and / or embossing, print where applicable and for facsimile transmission
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