This advice page for web design and graphic art services includes content advice and
payment options for design services.
Payment for all paid marketing advice, writing, web design, and graphic art services is in
advance of beginning your project for first-time clients. Established clients are eligible for
terms. Depending on how quickly you provide content or the nature of your project, most
designs are completed within 2-3 days for business cards and post cards, 1-2 weeks for
other art including brochures, and subject to agreements on all other work. Do NOT send
payment for any project until we have an agreement in place via email. Projects will be
added to my chalk board, and then actual work scheduled upon receipt of full payment.
Client Approval Process for Web Design and Artwork Designs
Final artwork and web design work is subject to your approval, so completion may depend
on timely review and approval of artwork, or requests for changes. Proofs for approval
may be uploaded or emailed to you for review and approval, or suggestions for change.
Note: As a no-charge courtesy for printed marketing materials, I will forward
artwork to your printer of choice. Approval in writing by email is required before
orders are forwarded.
Special Notes About Approvals and Errors
While every attempt is made to create accurate designs without spelling or phone number
errors, the client is responsible for proof reading all designs. Online web site text errors
are easily corrected, however, errors in printed materials remain the responsibility of the
client without exception.
Important: For graphic artwork designs, clients may request up to two minor
revisions without additional charge. It is therefore important to carefully consider
your needs in advance to avoid added design cost(s). Minor changes are slight
adjustments of text content, or moving objects in the design. Major changes
include photo or graphic edit, photo replacement, or significant text changes.
Submitting Client Provided Content and Copyright
The client, by placing an order for design services, unconditionally guarantees that they
own the copyright, or have permission from the copyright holder, of any content they
furnish including text, graphics, photographs, audio, video, designs, trademarks, or
artwork submitted for use in the website, multimedia, or printed marketing material project.
Design services are provided as a private, independent contractor, and projects are
therefore not “work for hire” as would be the case using an employee. As the creative
design service provider, Paul Jacobsen, retains all rights to any original design of
graphics, animation production, or programming code created on behalf of the customer.
Therefore the client's rights of ownership are limited to fair use of designs in the original
intended use only, whether in print or online. Transfer of copyright is available for an
additional cost.
Text Content For The Project
For cards, brochures, and web sites including company name, your name, title, phone
numbers, addresses, web or email address, and information about your business, must be
sent in ASCII text. Standard email uses ASCII, so copy text into the body of an email (not
an attachment), and send to me.
Your software should have an option to save your file as “plain text” or “ASCII” which you
can ““cut and paste” into an email. Check the Help option of your software for instructions
on cut and paste. If you only have a printed version of your content, additional fees may
apply to convert it to digital text.
Special Note About Text Content
Often text content is one of the most difficult aspects of helping your designer. Many small
business owners know their business inside and out, but have trouble documenting this
information. Writing skills and perfect content or spelling are NOT necessary. For each
section of your project it will often be enough to write a list of bullet items or phrases that
describe what you do and the benefit to your customers. I’ll do the rest.
Photographs Supplied By You
Photos may be emailed in JPG format only, and must be a minimum of 300 dpi resolution
to be used for printing. Do not worry about the size of your photograph because bigger is
better. I will resize photographs and the quality will be better if I have a large photo to
begin with.
For example, you may provide an 8 × 10 photo to be made smaller and placed on a
business card. As necessary, I will also edit photos, so if you have a quality photo with an
inappropriate background, I can replace the background to make it appear as if taken in a
professional studio.
A Note About Artwork Examples You Have Createed
Home computer software programs are most likely done in a graphics program that I don’t
own. Due to anti-virus security setups on my computer, I do not accept text or imbedded
photo attachments in Microsoft Word or any other publishing software. Please, if you have
digital art you created make sure the file name ends in .eps, .jpg, or .tif before you send it.
Why is this? Most home software programs create 3-color artwork that looks good
on your computer and prints well on your printer. Artwork for commercial printing is
done with a 4-color process, so 99% of the time I don’t have the software to open
or view files unless you save them in eps, jpg, or tif.
If you have a logo already, it may be emailed in .EPS, .JPG, or .TIF format, and 300 dpi
resolution. Web site versions of your logo cannot be used for printing cards or brochures
because most are only 72 dpi. However, I can reproduce most logos unless they are
extremely unique, so send whatever you have.
QUESTIONS?
Timely communication during your web design or graphic art project is necessary, so