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Advertising, Promotional and Packaging Design
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Advertising, Promotional and Packaging Design
— From posters and tickets to DVD / CD Covers and Banners —
— Related Pages —
Contents of this web site are Copyright © 1993 - 2009 Paul Jacobsen©™ [TGD] unless otherwise noted.
Graphics produced with Xara Xtreme Pro 4. Tactical Graphic Design - Visual Communication Specialties - Vancouver, British Columbia, Canada.
Advertising, Promotional and Packaging Design covers many distinct as well as
over-lapping areas such as Internet Promotions, Brochures, Posters, CD Album
Covers, Display Advertising, Product Labeling and more.
There are any number of advertising and promotional methods to present products
or services to potential customers. Using, wherever possible, subtle elements tied to
the product or services' history or background can add depth to the overall appeal of
the design. Its a unique personal touch that often makes it much easier to develop a
piece even when the subject does not lend itself easily to creative variation.
Generally speaking, a thorough interview with the client will gather many unique
facts ... any one of which can make the difference between a 'vanilla' result and a
'chocolate sundae!
CD Album Cover Design
First solo album for Kendra Jo Malone!
(San Francisco, CA)
Kendra dedicated this album to her step-mother,
Anna Helene, who nurtured and inspired her to
move beyond the disappointment and pain of a
broken marriage, to a very successful musical
career ... with talent Kendra knew nothing of at the
time.
The Gypsy word "Kochalismy" means "We Loved"
and was chosen appropriately by Kendra in honor
of Anna Helene's Gypsy roots, Gypsy insights
and loving nurturance along the way.
Footnote: The Steinway piano in the foreground
was last played on Broadway ... in the late 1920's
...until Kendra purchased it in 2000 and brought it
back to life in producing Kochalismy
Product Introduction Poster Design
( Multiple Sizes )
A retail clothier, after renovating her premises, expanded
inventory diversity to include a high-end cosmetic line.
The poster was originally intended as a product launch
item for street-level window displays.
The 'ballerina' imagery was chosen as a subtle cameo
and compliment to the the owner's past as a professional
ballerina
Charity Event Poster & Ticket Design
The client requested an event poster and ticket design for
the Children's Wish Foundation to feature an evening fund
raiser. A special logo was requested for the event itself.
"The Children’s Wish Foundation of Canada is dedicated to
working with the community to provide children with high-
risk, life threatening illnesses the opportunity to realize their
most heartfelt wish."
Industrial Catalog / Brochure ( 11 x 17 )
The client asked for a "dramatic" showcase for a line
of mechanical seals, on glossy card stock for
worldwide distribution.
The project was also to create a visual appeal that
was not similar to a usual “industrial” catalog.
Each item was extracted from product photographs.
vectorized and then placed on a new background
using semi transparent layers. The effect worked
well.
Community Policing Identity Design
Off-shoot project. The new patch design by TGD
was incorporated into a logo design for the Citizen
Police Academy and then combined into an
awareness advertisement.
The basis of the patch design was recreating the
city seal from old original drawings.
Promotional Card for Stunt Driver
This project began with a simple logo design for
use as a patch on the driver’s fire suit. This is a
promotional card for use on the web and in print
using the basic line drawings of the logo and
adding details that could not be reproduced in
embroidery for the patch.
The car was a direct vector hand trace from a
photograph.
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