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Visual Communication Specialities - Tactical Graphic Design
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Visual Communication Specialties
Graphic Design, Logo & Crest Design, Illustrations,
Web Site Graphics, Web Site Design,
Public Relations & Copy Writing
Whether you are a buyer of graphic design work such as logos and crests, or
someone in search of graphic design educational information and software tools to
do your own graphic design projects, this site will provide you with the information
you are seeking.
Custom Graphic Design & Illustration Work for any purpose. Fresh, unique.
informative and expressive artwork ensuring a distinct and memorable look for
products, services and organizations.
Web site design that says "we're serious about what we do" and backs it up with
solid, well written, factual & descriptive content.
Advertising & Packaging artwork that evokes imagination and emotion, inspires,
motivates and conveys quality products.
Public Relations Concepts & Copy Writing and Editing based on the needs and
questions of your intended audience conveying a clear & understandable corporate
A well-designed brochure can create a lasting impression for your business. Choose
the right brochure printing company who will reproduce your design faithfully.
Effective Visual Design and Communication Objectives
Common expressions today are "concrete jungle", "hostile takeover", "corporate
raiders", and "guerrilla tactics"... referring to the struggle to achieve success in the
competitive world of business and politics in this new millennium. Having tactical
communication strategies in place is essential to communications planning, and
additionally provides a defined 'yardstick ' by which results can be assessed and
methods refined for optimum results.
The 'tactical approach' is the difference between hoping for results and targeting
results. Communicating 'tactically' is much more complex than merely arranging
images and text to fit politely on a printed or web page. The 'tactical approach'
involves identifying resources, goals, obstacles and competition ... then planning
an 'operation' in accordance with that intelligence so the graphics, illustrations,
written copy, public relations strategy and web site content are specifically
oriented to the intended audience, and either take into account, or counter, your
competitor's efforts ...its a chess game and the stakes are high.
[ Mission Statement Continues ]
With tactical strategies properly in place, you maximize your opportunities and
justify your promotional expense. In any form of marketing, whether its the
marketing of ideas and philosophies or products and services, there exists the
tested Pareto's Principle or Pareto's Law ... most often referred to as the "80/20
" 80% of success will be achieved by 20% of the players. "
Which category you find yourself in, depends on you.
Tactical Graphic Design is at your service if you choose to be among the 20%.
"Tactical Graphic Design"
...goes beyond just putting images and text in front of your audience,
assuming or hoping it will be relevant to them.
— Related Pages —
• Logos & Crests • Technical & Creative Writing • Web Site Design • Illustration • Renderings • Public Relations • Advertising • TGD Services • Fee Schedule & Conditions • Download Graphic Apps • Download Utility Apps
Contents of this web site are Copyright © 1993 - 2009 Paul Jacobsen©™ [TGD] unless otherwise noted.
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